Privacy policy
Privacy Policy
Last updated: October 16, 2025
The Last operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).
The Last is operated by Nevada Group Ltd, a company registered in New Zealand.
The Last is powered by Shopify, which enables us to provide these Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By using and accessing any of our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term “personal information”, we refer to information that identifies or can reasonably be linked to you. This may include:
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Contact details – name, billing/shipping address, phone number, and email address.
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Financial information – payment card details, transaction data, and payment confirmations.
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Account information – username, password, preferences, and account settings.
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Transaction information – items viewed, added to cart, purchased, returned, exchanged, or cancelled.
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Communications – messages, support inquiries, or feedback you send us.
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Device and usage information – IP address, browser type, operating system, and how you interact with our website.
Sources of Personal Information
We collect personal information from:
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You directly, when you create an account, make a purchase, or contact us.
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Automatically, through your browser or device when using our Services (including via cookies).
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Our service providers, who assist with technology, payments, logistics, or marketing.
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Shopify, which powers our store and processes certain data on our behalf.
How We Use Your Personal Information
We use your personal information to:
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Provide and improve our Services – fulfilling orders, processing payments, shipping, returns, and exchanges.
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Personalise your experience – remembering your preferences and tailoring product recommendations.
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Communicate with you – including order updates, customer support, and account information.
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Marketing and advertising – sending promotional offers or showing ads for products you may like (you can opt out anytime).
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Security and fraud prevention – verifying accounts, detecting or preventing fraud, and maintaining a safe shopping environment.
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Legal compliance – meeting legal obligations, responding to law enforcement, or enforcing our terms.
How We Disclose Personal Information
We may share your personal information with:
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Shopify, which hosts our store and processes data to operate our Services.
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Service providers and contractors, such as payment processors, couriers, IT, and marketing partners.
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Business and advertising partners, for marketing purposes (in compliance with applicable laws).
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Authorities or legal entities, where required to comply with law or protect rights.
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Affiliates or successors, in the event of a business restructuring or sale.
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Nevada Group Ltd brands, as explained below.
We do not sell your personal information.
Sharing Within the Nevada Group Ltd Portfolio
The Last is part of the Nevada Group Ltd portfolio of brands.
To provide a consistent experience and communicate relevant offers, Nevada Group Ltd may share your personal information (such as your name and email address) with other brands it owns and operates.
This means that if you subscribe to marketing communications from The Last, you may also receive emails or promotions from other Nevada Group Ltd brands that we believe may interest you.
You can unsubscribe from these communications at any time using the link in any email or by contacting info@thelast.co.nz.
Your information will never be sold to unrelated third parties, and all Nevada Group Ltd brands handle personal information in accordance with this Privacy Policy and the Privacy Act 2020.
Relationship with Shopify
Our Services are hosted by Shopify Inc. Information you provide may be shared with Shopify and its third-party service providers (which may operate in other countries).
Shopify also collects and processes data about your interactions with this store and other Shopify-powered stores to improve its services.
To learn more about Shopify’s privacy practices, visit the Shopify Privacy Polic or manage your privacy preferences at the Shopify Privacy Portal
New Zealand Privacy Act 2020
As The Last is based in New Zealand, we comply with the Privacy Act 2020 and its Information Privacy Principles (IPPs).
You have the right to:
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Access the personal information we hold about you; and
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Request correction of any information that is inaccurate or incomplete.
You can exercise these rights by contacting us using the details provided below.
Cookies
We use cookies and similar technologies to operate our website, remember your preferences, analyse traffic, and measure marketing effectiveness.
You can manage or disable cookies through your browser settings, but some site features may not function properly without them.
Your Rights and Choices
Depending on your location, you may also have rights to:
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Request access, correction, or deletion of your personal information;
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Request a copy (data portability);
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Opt out of marketing communications at any time using the unsubscribe link in our emails or by contacting us.
We will not discriminate against you for exercising these rights. We may need to verify your identity before completing your request.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in New Zealand. If you believe a child has provided information to us, please contact us and we will delete it.
Security and Retention
We take reasonable steps to protect your information from loss, misuse, or unauthorised access. However, no system is completely secure.
We retain your information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, or enforce our agreements.
International Transfers
We may transfer, store, or process your personal information outside of New Zealand.
When doing so, we ensure that such transfers are made in accordance with the Privacy Act 2020 and relevant safeguards, such as approved contractual clauses or transfers to countries with adequate privacy protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We’ll post updates on this page and revise the “Last updated” date above.
Contact
If you have questions about this Privacy Policy or our privacy practices, or if you wish to exercise your rights under the Privacy Act 2020, please contact us:
The Last / Nevada Group Ltd
7 Hynds Drive, Rolleston 7614, Canterbury, New Zealand
info@thelast.co.nz